They get people to subscribe who want to see the content, they keep people from cancelling because the want to see the content. And they don’t have to pay licensing fees like they do for content others have created.
The cycling through different services is all about who owns the shows’ rights, licensing deal expirations, etc. Many shows were licensed to Netflix, “The Office” for example, but then NBC, the show’s original network, subsequently launched their own streaming service (Peacock). So when the deal with Netflix expired, the show moved to Peacock. Or a service might license a movie for a time, but as it sees lower engagement and/or wants to spend money on other content, it doesn’t renew and then the rights owners shop the movie to other platforms.
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