A short version of it is that if they own the content, they can keep it on their service almost indefinitely.
If Netflix buy third-party content e.g. if they pay NBC money for the rights to stream The Office, then they can only show it for the length of that deal, be it a year, two years, or whatever – after which other services can also make a bid for that show. If they lose the bid or the content owner makes their own streaming service (in this case Peacock) then their service becomes less attractive to customers.
If the cost of licensing content becomes large enough, then it’s worth the gamble to create your own and avoid those problems.
The issue with this is its very hard to tell which original shows will be a hit. This is why many Netflix shows get cancelled. It’s not enough for them to be a decent show with a moderate fanbase, they want to land a huge hit like Stranger Things, or ultimately if they’re really lucky something like The Office.
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