Bonus points if you can also explain what the deal is with different movies and shows being cycled between the different services!
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A short version of it is that if they own the content, they can keep it on their service almost indefinitely.
If Netflix buy third-party content e.g. if they pay NBC money for the rights to stream The Office, then they can only show it for the length of that deal, be it a year, two years, or whatever – after which other services can also make a bid for that show. If they lose the bid or the content owner makes their own streaming service (in this case Peacock) then their service becomes less attractive to customers.
If the cost of licensing content becomes large enough, then it’s worth the gamble to create your own and avoid those problems.
The issue with this is its very hard to tell which original shows will be a hit. This is why many Netflix shows get cancelled. It’s not enough for them to be a decent show with a moderate fanbase, they want to land a huge hit like Stranger Things, or ultimately if they’re really lucky something like The Office.
They get people to subscribe who want to see the content, they keep people from cancelling because the want to see the content. And they don’t have to pay licensing fees like they do for content others have created.
The cycling through different services is all about who owns the shows’ rights, licensing deal expirations, etc. Many shows were licensed to Netflix, “The Office” for example, but then NBC, the show’s original network, subsequently launched their own streaming service (Peacock). So when the deal with Netflix expired, the show moved to Peacock. Or a service might license a movie for a time, but as it sees lower engagement and/or wants to spend money on other content, it doesn’t renew and then the rights owners shop the movie to other platforms.
They get people to subscribe who want to see the content, they keep people from cancelling because the want to see the content. And they don’t have to pay licensing fees like they do for content others have created.
The cycling through different services is all about who owns the shows’ rights, licensing deal expirations, etc. Many shows were licensed to Netflix, “The Office” for example, but then NBC, the show’s original network, subsequently launched their own streaming service (Peacock). So when the deal with Netflix expired, the show moved to Peacock. Or a service might license a movie for a time, but as it sees lower engagement and/or wants to spend money on other content, it doesn’t renew and then the rights owners shop the movie to other platforms.
They get people to subscribe who want to see the content, they keep people from cancelling because the want to see the content. And they don’t have to pay licensing fees like they do for content others have created.
The cycling through different services is all about who owns the shows’ rights, licensing deal expirations, etc. Many shows were licensed to Netflix, “The Office” for example, but then NBC, the show’s original network, subsequently launched their own streaming service (Peacock). So when the deal with Netflix expired, the show moved to Peacock. Or a service might license a movie for a time, but as it sees lower engagement and/or wants to spend money on other content, it doesn’t renew and then the rights owners shop the movie to other platforms.
They uave tp pay for content one way or another, either by creating it or licensing it. Content they create is exclusive to them, and they can control the terms.
Content drives subscribers, so whether they attract subscribers from original content or licensed content, it doesn’t really matter.
They uave tp pay for content one way or another, either by creating it or licensing it. Content they create is exclusive to them, and they can control the terms.
Content drives subscribers, so whether they attract subscribers from original content or licensed content, it doesn’t really matter.
They uave tp pay for content one way or another, either by creating it or licensing it. Content they create is exclusive to them, and they can control the terms.
Content drives subscribers, so whether they attract subscribers from original content or licensed content, it doesn’t really matter.
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