Ad serving companies set 3rd party cookies that can be flagged with actions you take… so they know that you visited ESPN and Chevy and might then serve you ads for Ford and Chevy trucks because you were specifically looking at trucks, but other advertisers might also request demographic matches to sports fans who are interested in trucks and so you might also get ads for Home Depot or Omaha Steaks since others who visited the sites you did also shopped those other sides.
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