how do supermarkets decide which products they sell?

Question

I don’t mean, whether they sell bread or milk. But rather which company do they choose and how?
Does the company send a salesman to the supermarket and they say “hey we have this great new product!”?
Or do the supermarkets actively search for new products?
And how do they decide, yes we take X in our store but not Z?

In: 0

Answer 1

Most supermarket chains have huge expensive contracts with big food production companies that outline what products they carry and where they will be placed on a shelf. That makes it really hard for smaller or newer companies to get shelf space with major store chains.