how do supermarkets decide which products they sell?

Question

I don’t mean, whether they sell bread or milk. But rather which company do they choose and how?
Does the company send a salesman to the supermarket and they say “hey we have this great new product!”?
Or do the supermarkets actively search for new products?
And how do they decide, yes we take X in our store but not Z?

In: 0

Answer 1

I think there are salespeople that go around as one way. However, I know my local store now carries some items because of me. I sometimes speak to the manager. But only to commend x employee or to request x item.