How do targeted social media/web ads work?
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internet users are frequently targeted with ads based on their web-browsing history. Advertisers use information about the websites that users have visited to show them relevant ads. This is done by placing a cookie, which is a small piece of data, on the user’s computer. Cookies can track what sites a user visits and how long they spend on each site. They can also be used to store information such as login details or preferences. Based on this data, advertisers can target specific groups of users with particular ads
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