How do television networks know viewer statistics?

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How do television networks know viewer statistics?

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11 Answers

Anonymous 0 Comments

Old way? On one way broadcast media, there would be a group of people who got a box installed that kept track and reported which channels they watched in return for freebies.

New way? With ip based systems they look up your browsing history and know its you because you logged in using your google/ facebook id.

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