How do television networks know viewer statistics?
In: Technology
Already answered for modern times, but back before smart TV’s and tracking boxes, the 4 main TV channels in the UK would have staggered advert times. viewership would be estimated by the surge in demand for power when everyone got up to boil the kettle to make a cup of tea.
I don’t know if similar methods were used elsewhere, but it makes me proud to be British realising our tea drinking is so predictable.
Latest Answers