How do television networks know viewer statistics?
In: Technology
As already stated in other comments, there are measurement boxes (called people meters) or booklets.
Alternatively, maybe more common nowadays, smart TV’s and your box receiving and transcoding signals from satellites are connected to the Internet, so it can report stats.
Also, the content might be delivered directly through the Internet on-demand in a case of IPTV and OTT. “On-demand” means that when you choose channel (IPTV) or a movie (e.g. Netflix), a request is sent to the provider and they send you back the content. Just like on Youtube. So providers have very precise statistics about what content flows through the network out of their servers. They know what do you watch, how long do you watch, if you switch the channel during ads and so on.
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