How do the advertisements know that I am newly interested in something if I never typed it but casually talked about it around the house?

Question

I just got fired a month ago. I have not been doing ANY research on the next move but casually talk to my partner about going for a coding boot camp. I haven’t even updated my LinkedIn or anything like that.

Suddenly, I am served coding Bootcamp ads on Youtube, they show up on the little dedicated ads banners on websites and so on.

I am not referring to the more predictable situation where I search for true crime shows or so and have all these streaming services serving me ads based on my search history.

In: 13

Answer 1

You may have been exposed to the ads first, without being concious of them, and *then* discussed them with your partner, believing it was exclusively your idea, when it was in fact ‘suggested’ to you.

Paul McKenna, amongst others, uses this in his shows to impressive effect.