I understand that a lot of people are fascinated by police car chases, and that’s fine – I’m not questioning that. But when the local news cuts to continuous live coverage, they are (1) Not running commercials and (2) sometimes pre-empting other coverage they have paid for. And the news coverage is usually objectively NOT worth all the time they are investing in it – it’s usually just a random car thief. Sometimes they go live for an hour or more, just showing a car driving around town with police cars following. How can this be a good business decision for them to make?
In: 1
Prisoner’s dilemma.
If no one covers the car chase, no one has to. If everyone covers the car chase, no one gains anything.
Bit the problem comes in when one or more stations cover the car chase and others don’t. People will change the channel to the other stations away from the ones who don’t.
So the only way to make sure that doesn’t happen to you is to always cover car chases. Plus they make good promos for years.
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