How do TV commercials work?

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Is someone sitting in a control room somewhere trying to fit commercials in before the live program is back?

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15 Answers

Anonymous 0 Comments

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Anonymous 0 Comments

It is done by computers nowadays but yes, basically the ads are inserted into the program. Few programs (except news and sports) are live nowadays though. They’re almost all pre-recorded.

Anonymous 0 Comments

Someone presses a button and sends the current airing to go to a commercial. Think of movies, where the producer is standing behind two guys who are watching several television screens, then he makes a call to cut to commercial.

Anonymous 0 Comments

[removed]

Anonymous 0 Comments

[removed]

Anonymous 0 Comments

It is done by computers nowadays but yes, basically the ads are inserted into the program. Few programs (except news and sports) are live nowadays though. They’re almost all pre-recorded.

Anonymous 0 Comments

It is done by computers nowadays but yes, basically the ads are inserted into the program. Few programs (except news and sports) are live nowadays though. They’re almost all pre-recorded.

Anonymous 0 Comments

Someone presses a button and sends the current airing to go to a commercial. Think of movies, where the producer is standing behind two guys who are watching several television screens, then he makes a call to cut to commercial.

Anonymous 0 Comments

Someone presses a button and sends the current airing to go to a commercial. Think of movies, where the producer is standing behind two guys who are watching several television screens, then he makes a call to cut to commercial.

Anonymous 0 Comments

Each show will have set blocks for ad breaks. The breaks will be of a certain time – e.g. three or five minutes. The ads are usually 30 or 60 seconds long (sometimes 15), so will fit into the ad break block.

For TV shows there is usually a fade in/fade out allowing you to trim to exactly the second for ad breaks, movies will tend to be shown with a “stinger”, the logo of the channel broadcasting generally, or sometimes a title card of the movie.

The shows and ad breaks are all timed by a computer. Sometimes for live sports coverage there will still be people manually throwing to a commercial break, but in general it is all automated now.