How do TV networks know how many households are watching a show while it’s airing? Not streaming platforms, but cable/satellite.

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How do TV networks know how many households are watching a show while it’s airing? Not streaming platforms, but cable/satellite.

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Anonymous 0 Comments

I had this question years ago too. I may be wrong (someone correct me if I am) but I believe they track it based on Nielsen families (Lookup Nielsen ratings/families. They’re like a small segment of American viewership who’s viewings are specifically tracked)

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