If they’re a good company with a planned out development cycle. They don’t.
They take what’s cutting edge when they start development and make sure to streamline the development cycle so that it doesn’t take too long.
If you want to make a game where the development cycle is long then you’d better make sure that the main selling point is either gameplay or some kind of unique feature that’s so far off mainstream that nobody got ahead of you and published the same game earlier by using newer tech from the start to do the same thing but with a much more streamlined and faster development process. Otherwise you’ll end up a failure (Either hilariously bad and outdated or vaporware, ie no real product)
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