How do YouTube ad-blocking extensions on Chrome make sense when both Chrome and YouTube are owned by Google?

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Hi all,

As the title says, YouTube is trying to restrict ad-blockers. But the ones that I am using are freely available through Chrome WebStore. Both Chrome and YouTube are owned by Google. Why would a company try to fight an issue with one subsidiary while giving us an out for the same issue through another?

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In: Technology

8 Answers

Anonymous 0 Comments

It’s important to know that Google isn’t the one providing the ad blocking extensions. Third-party developers create the ad block extensions and upload them to the store. While Google could theoretically stop allowing such extensions in the store, they wont for two main reasons

1. Doing so would be a PR disaster for Google and could possibly result in numerous lawsuits.
2. It would destroy chrome’s market share, affecting their ability to push other google services via chrome.

In the end, the best they can really do is try to weaken ad blocking extensions (see the Manifest v3 drama) and modify their sites to try and detect when one is used.

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