How do YouTube ad-blocking extensions on Chrome make sense when both Chrome and YouTube are owned by Google?

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Hi all,

As the title says, YouTube is trying to restrict ad-blockers. But the ones that I am using are freely available through Chrome WebStore. Both Chrome and YouTube are owned by Google. Why would a company try to fight an issue with one subsidiary while giving us an out for the same issue through another?

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In: Technology

8 Answers

Anonymous 0 Comments

It doesn’t. That’s why Google manifest v3 will make it much harder for adbockers to work.

Basically Google will change chrome extensions to requires Google approval for each update, including it’s blocking list.

So instead of people quickly and directly getting updated block list from the adblocker provider themselves, they will need to get the update from Google Chrome extension store.

The problem is that each update pushed thru chrome extension store could take days to weeks for approval / rejection. So by the time the update is released, it could already be out of date.

Before:

* adblocker: here’s the new list

* your chrome: okay

Future:

* adblocker : here’s the new list

* chrome extension store : lemme check them first

* 1 week later, your chrome got the update (that’s already out of date).

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