How do YouTube ad-blocking extensions on Chrome make sense when both Chrome and YouTube are owned by Google?

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Hi all,

As the title says, YouTube is trying to restrict ad-blockers. But the ones that I am using are freely available through Chrome WebStore. Both Chrome and YouTube are owned by Google. Why would a company try to fight an issue with one subsidiary while giving us an out for the same issue through another?

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In: Technology

8 Answers

Anonymous 0 Comments

It’s worth noting that the most important parts of Chrome are open source—as the Chromium project, which also powers Edge, Opera, and other browsers. Chrome does have some proprietary features, but everything you need to browse the web is in Chromium.

That’s not something Google can take back. If they tried messing with Chrome too much, someone would just release a Chrome clone based on Chromium. And they’re probably pretty aware that trying to lock down Chrome to force ads is a great way to drive people to other browsers.

There’s also the fact (which the YouTube execs seem unable to understand) that people using ad blockers weren’t going to click your ads in the first place. Advertisers would *prefer* those people use adblock, because it’s a waste of money to show ads to people who despise them that much.

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