I‘m just sobbing over year old limited vinyl only releases going for x times the original price second hand. Wouldn‘t the artist themself make more money if i could still buy it digitally? Same thing for sneakers etc
In: 12
Nah, y’all are missing an important part of this: what happens after the limited edition sells out?
You *start* by selling the elite limited edition, only 1000 made, get yours now for just $1,000 each! And the people with desire and money snap those up since they’re the only option. And you tell them it’s worth it, because it’s a collectible! That $1,000 is an *investment*!
But then, once those sell out, you sell the premium gold edition, only 100,000 made, at just $100 each! And people with less money snap those up since it’s so much cheaper than the elite edition. And some of the elite edition people buy this one too, because there’s gold foil on the box.
*Then*, once those sell out, you sell the so-called “platinum” edition, which you flood the stores with at $10 each. And maybe the elite edition owners get annoyed that you undercut their investment, but oh no no, this is a totally different product, this one’s got silver holograms on the cover. And some of the Elite and Gold edition buyers pick up a copy of this one too, because hey, the holograms are cool and it’s only $10.
The point of artificial scarcity isn’t to limit your sales. The point is to extract maximum profit from the most devoted fans, before going on to sell your product to the mass market. You don’t want to give a super-fan the option to pay $10 until you’ve collected their $1000.
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