ROI vs total earnings
Corporations(and most other business models) exist to return the greatest possible return for it’s investors. For every $1 invested a company wants the maximum amount of return. This sometimes results in counter intuitive business decisions. If you can invest $100 and earn $160 then you have total earnings of $60 or $.60 for every dollar, or you can invest $200 and earn $280 giving you earnings of 80 but only $.40 for every dollar.
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