In addition to what others said
The goal of these items is that they are limited release– being limited release makes them exclusive. Exclusivity has benefits to the buyer. Many items may not be popular enough to sell, or people may not need to buy it “now”, but making them exclusive and limited defines a value for the item so that it encourages specific consumer behavior — which is buy it now or you may never get it, ever, and when you do, you are in an exclusive club. It creates demand when there may not be demand, due to the limited quantity.
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