It depends on the deal you have with the supermarket. As other answers have said, sometimes a supermarket will buy stock and sell on. In that case, you get paid when you deliver your product to the supermarket. Sometimes the supermarket will cut a deal, though, and will only pay for sold inventory, and you agree to take unsold products back. Another model is for the supermarket to sell suppliers “shelf space”, then the supplier buys the shelf space and gets paid when the item is sold. Source – my wife used to be a category buyer.
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