How does a brand make money if their item is sold in a grocery store?

Question

If I have a product that is sold at Walmart, so to say, do I make money when someone buys my product from Walmart or does Walmart buy my product in bulk to sell and that’s how I make my money? This question has bothered me for decades, thanks!

In: Economics

Answer 1

As a brand, your “customer” is Walmart (et al). They are the ones buying products from you.