How does a brand make money if their item is sold in a grocery store?

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If I have a product that is sold at Walmart, so to say, do I make money when someone buys my product from Walmart or does Walmart buy my product in bulk to sell and that’s how I make my money? This question has bothered me for decades, thanks!

In: Economics

13 Answers

Anonymous 0 Comments

generally you sell your product to a wholesaler who marks it up and sells it in bulk to a retailer who marks it up and sells it to a customer

in the case of store brands the retailer cuts out the wholesaler and buys from the factory

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