They keep a percentage of the pot, and hosting tournaments also brings in a lot of money, both from the participation fees and from the event organiser. But poker is not really there to make money for them. People coming into casinos rarely just play one game. Poker brings people in because it may be interesting to watch, especially high stakes games, but most people going into casinos are hesitant to play poker there because they’re expecting that the players there are better than average.
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