E.g. I just bought a game 85% off on Steam (for a discounted series and I own all the previous titles). Assuming the publisher makes no profit from this sale, how do they make future revenue from me?
In: Economics
In the example you provided it costs them nothing aside from steams cut to let you download the game. For physical things in store it sometimes makes sense to sell at cost or even below if they have excess stock and no room for the new stuff that’s coming in. It gets you in the door to potentially buy full price things and they don’t have to pay to store or dispose of it.
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