How does a company make money from steep discount?

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E.g. I just bought a game 85% off on Steam (for a discounted series and I own all the previous titles). Assuming the publisher makes no profit from this sale, how do they make future revenue from me?

In: Economics

17 Answers

Anonymous 0 Comments

Okay so most games are discounted after peak sale windows, also getting people into the game that is perhaps going to be a series will hopefully produce future sales, also if you enjoy the game you will express that to your friends and they will also purchase the game.

There’s a point where most games have sold at their peak value and companies know there’s a audience waiting for the discount, people pay a premium to play the game from day 1, other are happy to wait for the price drop. It will all be a strategy as to when the discount is applied.

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