How does a company make money from steep discount?

Question

E.g. I just bought a game 85% off on Steam (for a discounted series and I own all the previous titles). Assuming the publisher makes no profit from this sale, how do they make future revenue from me?

In: Economics

Answer 1

The first x amount of sales aren’t really profit, it goes into development costs. After a time it goes from in the red to black because after say 100000 copies at 60.00 it’s paid all the costs associated to releasing the game. (This is way oversimplified) now they can sell it for say 1/2 price and are still making 100% profit.