A couple of ways
1) the 85% could be from a wildly inflated price
2)they’ve already paid off all of their development costs, and were previously making about 15% profit when back when they had all those bills.
One of the major advantages of digital anything is that you have major upfront costs but making digital copies is practically free.
Similar to how the first pill a pharmacy company costs billions of dollars, but the second costs a few cents.
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