– How does ad targeting work?

311 viewsEngineeringOther

Cookies, browsers? Something around ip addresses, just extremely confused

In: Engineering

3 Answers

Anonymous 0 Comments

Badly. Really really badly. Every time I buy something I get six months at least of ads for the thing I already have. I once bought a pan from a restaurant supply store (14 inch induction ready fry pans are thin on the ground); I’ve had over a year of “let us design your restaurant” ads, and about six months of ads for an advertising company. The mistargeting would be a clear don’t buy signal if I were a possible customer.

I cannot count how often I’ve clicked on an ambiguous thumbnail and gotten months of crap about fire suppression or machine tools.

You are viewing 1 out of 3 answers, click here to view all answers.