Badly. Really really badly. Every time I buy something I get six months at least of ads for the thing I already have. I once bought a pan from a restaurant supply store (14 inch induction ready fry pans are thin on the ground); I’ve had over a year of “let us design your restaurant” ads, and about six months of ads for an advertising company. The mistargeting would be a clear don’t buy signal if I were a possible customer.
I cannot count how often I’ve clicked on an ambiguous thumbnail and gotten months of crap about fire suppression or machine tools.
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