– How does ad targeting work?

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Cookies, browsers? Something around ip addresses, just extremely confused

In: Engineering

3 Answers

Anonymous 0 Comments

You go to facebook and like a post about cars. Now facebook knows you are interested in cars.

Facebook is not only a social media platform but one of the biggest advertising platfomrs too, so any advertiser can now pay facebook money to show everyone who likes cars their ad.

Thats targeting people who are interested in cars.

To keep track who you are, facebook can store a cookie in your browser that it can later read to see you are the same person.

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