From the paper that this intervention is based on, it seems that the primary brain process targeted is cognitive interference. Basically, it’s when your brain’s functioning is affected by the presence of multiple tasks.
This seems to be one of the primary differences between an ADHD brain and a non-ADHD brain. This susceptibility to cognitive interference is what underlies many of the impulsivity and sustained attention issues.
EndeavorRx tries to address this through a game. I don’t know specifically how the game does this, but I’d imagine that it’s a game of sorts that throws multiple tasks at you at once. The game would help you improve at this ability, reducing your susceptibility to cognitive interference.
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