How does Epic Games benefit from giving players free games every week?

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When I first heard about this, I thought there was a catch for sure because getting games completely for free and actually keeping games seemed too good to be true. But really the only catch I found was that I need the Epic Games launcher to play these games (I think there’s a way around this but I’m not sure).

They’ve been doing this for years now so clearly it’s benefiting them in some way, and I want to know how? And why aren’t other companies doing the same thing if it’s that successful?

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11 Answers

Anonymous 0 Comments

The idea was that it was a quick way to gain customers invested into the Epic ecosystem. However, that hasn’t panned out and Epic is losing money on the store. It’s a cost-sunk fallacy at this point.

https://www.forbes.com/sites/paultassi/2023/11/07/tim-sweeneys-epic-games-store-is-still-losing-money-after-five-years/?sh=75bdee36568e

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