How does Epic Games benefit from giving players free games every week?

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When I first heard about this, I thought there was a catch for sure because getting games completely for free and actually keeping games seemed too good to be true. But really the only catch I found was that I need the Epic Games launcher to play these games (I think there’s a way around this but I’m not sure).

They’ve been doing this for years now so clearly it’s benefiting them in some way, and I want to know how? And why aren’t other companies doing the same thing if it’s that successful?

In: Technology

11 Answers

Anonymous 0 Comments

It’s pretty simple – engagement with the platform. For example I have a reminder in my calendar to come back for the free game every week. Then I might look at the store, buy another game, or play some games I already have.

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