How does Epic Games benefit from giving players free games every week?

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When I first heard about this, I thought there was a catch for sure because getting games completely for free and actually keeping games seemed too good to be true. But really the only catch I found was that I need the Epic Games launcher to play these games (I think there’s a way around this but I’m not sure).

They’ve been doing this for years now so clearly it’s benefiting them in some way, and I want to know how? And why aren’t other companies doing the same thing if it’s that successful?

In: Technology

11 Answers

Anonymous 0 Comments

It’s not successful they are losing a lot of money and not getting anywhere near the market share they were hoping for.

The only reason they continue is that the company CEO is also the majority shareholder and he is a very stubborn guy.

The goal was basically get people to use Epic Games Store. Get them coming back and regularly check it.

Once you have a large collection there it will become your default game launcher and you might start buying there instead of on Steam.

This turned out to not work that well. People who go there for free games are not buying things.

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