How does Epic Games benefit from giving players free games every week?

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When I first heard about this, I thought there was a catch for sure because getting games completely for free and actually keeping games seemed too good to be true. But really the only catch I found was that I need the Epic Games launcher to play these games (I think there’s a way around this but I’m not sure).

They’ve been doing this for years now so clearly it’s benefiting them in some way, and I want to know how? And why aren’t other companies doing the same thing if it’s that successful?

In: Technology

11 Answers

Anonymous 0 Comments

Acquire users, get people invested in the platform “I might as well keep EGS installed, I have 200 games in that library.”

I think the long term goal really is to take the Fortnite audience, which is 1 million+ logins per day and mostly kids who don’t have sizable steam libraries, and try to get them attached to EGS rather than Steam. Trying to build loyalty of the next generation of PC gamers. Have people saying “All my friends and games are in EGS, I don’t want Steam”, aka the opposite of what Steam users say today.

Once you have a regular audience, running a digital storefront is literally just free buckets of money. So in short, it doesn’t benefit them today really, but they’re hoping for a pay off in the long term.

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