How does Google determine how busy a business is in real time?

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If you’ve ever Googled a local business, you have probably seen a graph, indicating the average traffic (Popular Times) at a specific hour, during their normal business hours.

There is also a “Live” function, that shows how busy they are at that exact moment. How is that information updated in Google in real time? Does someone actually manually update this information regularly or is there some sort of algorithm that makes this determination?

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11 Answers

Anonymous 0 Comments

They track concentration of devices with Google Maps installed, just like they determine traffic by tracking devices with Google Maps. So many devices with that app installed it’s easy to model things like traffic and business busy-ness.

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