The vast majority of seating in the arena/stadium is reserved for fans of the ‘home’ side. So you enjoy the benefit of 80% of the spectators cheering for you.
An interesting illustration of this is in Italian football/soccer. Two clubs, AC Milan and Inter Milan, actually share a stadium. As per the standard fixture list, they play against each other twice a season. In one game, AC Milan is ‘home’ and in the other, Inter is ‘home’.
How does that work since they the stadium belongs to the two of them? The crowd. When AC Milan is ‘home’, they get to fill 75% of the stadium and decorate it accordingly. The Inter players, even though they’re playing on a very familiar field, suddenly feel like the place is now hostile against them.
That’s a big part of how home advantage works.
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