Oftentimes the fans are called the sixth player (or equivalent depending on which sport). Fans will cheer, boo, chant etc which hopefully affect the players motivation. It can also affect a referees calls. If tens of thousands of people boo your decisions, perhapsyou will lean in favor for calls towards the home team.
Also, in certain sport, for example hockey, the home team will have their player booth in an advantageous position in two of the periods and they get to call line changes first.
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