How does Kroger (and other large grocery chains) make all of its generic brand food?

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Kroger has a generic branded version of pretty much everything in their store. How do they make all of it? There are different recipes, molds, and entirely different production processes for most of this stuff. Do they buy each product off of someone else and put on their own packaging, or do they really make it all themselves? (And if so, where are all these factories?)

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Anonymous 0 Comments

A million years ago, Sears used to sell their own brand of bicycles. One day I saw a sears bike next to a Schwinn and they were identical (almost). Come to find out that Sears contracted with Schwinn to build a bike that was branded as a Sears bike. They do that with all manner of appliances from vacuum cleaners to air conditioners to water heaters. Kenmore is simply some other company’s appliance built to Sears specs and branded as a Kenmore appliance.

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