Kroger has a generic branded version of pretty much everything in their store. How do they make all of it? There are different recipes, molds, and entirely different production processes for most of this stuff. Do they buy each product off of someone else and put on their own packaging, or do they really make it all themselves? (And if so, where are all these factories?)
In: 552
There are companies that make the generic things and sell to multiple supermarket chains with custom packaging that they print for each chain. The chain can send the company their own box art, or they let the manufacturer come up with custom box art.
The same company might make generic for a dozen different large chains. Same product, different box.
In some cases, there’s sort of a middleman – a larger company that boxes stuff that they order from a bunch of smaller businesses. For example, a company that sells knock-off Cheerios to supermarkets might buy them from a couple dozen smaller suppliers.
Latest Answers