How does Kroger (and other large grocery chains) make all of its generic brand food?

Question

Kroger has a generic branded version of pretty much everything in their store. How do they make all of it? There are different recipes, molds, and entirely different production processes for most of this stuff. Do they buy each product off of someone else and put on their own packaging, or do they really make it all themselves? (And if so, where are all these factories?)

In: 552

Answer 1

I was a production planner in the food industry for years. I’ve seen examples where it was cheaper for the producing company to provide the exact same product to the generic brand for productivity reasons. In other cases, the producing company can actually order cheaper ingredients for the production of the generic brand. It is still always a respectable product.