Kroger has a generic branded version of pretty much everything in their store. How do they make all of it? There are different recipes, molds, and entirely different production processes for most of this stuff. Do they buy each product off of someone else and put on their own packaging, or do they really make it all themselves? (And if so, where are all these factories?)
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I would call it “house brands”, a step above generic. Some of it is so-so, some is quite good. Their deluxe mac and cheese (w/goop instead of powder) is nearly identical to the big name brand. With inflation like it is, I find myself buying more and more house brand stuff. Their tuna is good too.
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