Kroger has a generic branded version of pretty much everything in their store. How do they make all of it? There are different recipes, molds, and entirely different production processes for most of this stuff. Do they buy each product off of someone else and put on their own packaging, or do they really make it all themselves? (And if so, where are all these factories?)
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It’s usually made by a name brand manufacturer. You can spot it on the shelves. Probably has the biggest space and the packaging is the same. Malt O Meal makes a lot of own brands. Every once in a while, we will get a generic brand with the Wal Mart label.
It works in reverse too. Safeway has a dairy, yogurt, and soda plant in Bellevue, WA. They make Lucerne for Safeway and other brands for competitors. It keeps the plant operating and brings in outside revenue.
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