Kroger has a generic branded version of pretty much everything in their store. How do they make all of it? There are different recipes, molds, and entirely different production processes for most of this stuff. Do they buy each product off of someone else and put on their own packaging, or do they really make it all themselves? (And if so, where are all these factories?)
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They contract it out to other makers (often those that make for name brands) and have their labels put on it.
For example, Costco’s Kirkland brand whiskey is made by the Tennessee Distilling Group, who also makes Thunder Road Corn Whiskey, Mitchum’s Thunder Road Premium American Corn Whiskey, Butcher’s Bourbon, and Thunder Road Bourbon.
They buy so much at a time that they get a huge discount, then sell it under their own label.
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