seems medium like YouTube are free, how does it cost $100 millions plus for marketing? where is the money going to?
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>seems medium like YouTube are free
What do you mean? That it’s free to post a video on youtube? What does that have to do with anything?
Advertising costs money, lots of money. And you have to kind of saturate the media with it when you’re trying to get people to come see a movie, otherwise they may not even know the movie exists and is playing in theaters. It’s not like other products where it’s always sitting there on store shelves, where you might simply notice it by accident even without any advertising. It’s a time-sensitive thing and it has to work on a lot of people all at once. It’s not like Coke where they can produce a few commercials, see soda sales increase by 5% since last year and say “job well done, fellas”. *All* their “sales” have to happen in like a one month period and you never get another chance.
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