how does marketing for a big movie like The Flash costs $100+ Million?

Question

seems medium like YouTube are free, how does it cost $100 millions plus for marketing? where is the money going to?

In: 1

Answer 1

A 30 second ad during the Super Bowl is $7million. Commercials, billboards, conventions, radio spots, all of those cost money. Premieres and events: they need promotion for those, plus venue and food. Social media campaign consultants have to be hired.

Now realize that the US isn’t the only country they are advertising in. There are over 100 separate countries, many different languages. These things have to be made and cost money.