As per the title really. as far as I’m aware blizzard just make game how can that benefit Microsoft when it comes to cloud gaming/technology surely Microsoft has all that tech themselves?
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The benefit isn’t in the technology, it’s in owning the rights to the games. It’s also not just the games created by Blizzard if that’s what you thought, it’s all the games by Activision Blizzard which is the parent company of Blizzard.
When they have the rights to said games they could easily make them only available on their cloud platforms, blocking other cloud platforms from having the games. It’s worth pointing out xbox cloud is already the largest cloud platform, getting exclusivity to games would only make it larger and closer to a monopoly.
Now Microsoft hasn’t said that they will do that, in fact they appear to be signing more of their games for other cloud platforms so it doesn’t appear to be an issue for now but just the fact that they could do it is enough to consider it as something that might happen in the future.
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