The creaking is a new sound, the tv noise is an old sound. Your brain becomes used to old sounds and tunes them out, they are usually not a threat. But new sounds require attention as they might pose a threat.
Our brains evolved this way to deal with predators sneaking up on us. The sound of crickets to a caveman can be tuned out, but the sound of a leopard sneaking up on you will wake you up.
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