They basically can, look at the “free market” pharmaceutical industry in the United States. Capital = power. The farce that rising consumer prices are due to this amorphous concept of “inflation” is absolutely fantastic rhetoric in the eyes of executives of companies that sell these products. It allows them to finger point and make it seem like they’re in a tough spot too, when in reality it is to continue the trend of rising profit margins. The accounting equation must balance and if a variable of revenue like profit margin increases, something on the other side of the equation must match that. Aka rising consumer costs.
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